Brands that started from a chair.

Every brand that leaves our lab has a similar story: a professional tired of selling someone else's name, a label designed in an evening, a first order of twenty pieces.

This is where we collect the stories of those who took the step: what they chose, how they priced their products, what happened at the counter in the months that followed.

The first stories are being written

We are interviewing our first clients and will publish the case studies here. In the meantime, the client stories on the home page tell how it went in the chair.

Launched your brand with us and want to tell the story? Message us on WhatsApp.